I love interviewing people and telling true stories. Here are some of my favorites from over the years.

Feature stories

The Art of the Narrative Arc: Why Marketers Must Learn to be Storytellers, Marketing News magazine (WINNER: 2019 Folio Eddie Award for Instructional/How-to Content) (Magazine PDF)

The cancer patient had exhausted his options. Enter immunotherapy., Crain’s Chicago Business (Web PDF)

Alpha Males and Subconscious Sales, Marketing News magazine (Magazine PDF)

The Evolution and Awakening of the Modern CMO, Marketing News magazine (WINNER: 2017 Folio Eddie Award for Best Single Feature Article) (Magazine PDF)

What’s the Deal with the New Soda Tax?, Chicago magazine

The Numbers Behind the Lakefront Trail Separation, Chicago magazine

These Celebs Are Trying to Save CPS, Chicago magazine

Read This Story to Learn How Behavioral Economics Can Improve Marketing, Marketing News magazine (HONORABLE MENTION: 2018 Folio Eddie Award for Long-Form Feature Content) (Magazine PDF)

You Don’t Need Booze to Run a Great Bar, Delta Sky Magazine (Magazine PDF)

Going Solo: The Rise of the Gig Economy, Marketing News magazine (Magazine PDF)

The Digital Evolution of the Market Maven, Marketing News magazine (Magazine PDF)

A Night in the Life of the Chicago Bulls Digital Media Team, Marketing News magazine (Magazine PDF)

How Brands Can Help Consumers Green Up Their Act, Marketing News magazine

The West’s Great Marketing Opportunity in China, Marketing News magazine (Magazine PDF)

A Life, Redesigned, Marketing News magazine (Magazine PDF)

The Friendship that Changed Marketing Forever, Marketing News magazine (Magazine PDF)

The Past, Present and Future of AI in Marketing, Marketing News magazine

OK, Google, How Did Burger King Create the Longest 15-Second Ad in History?, Marketing News magazine (Magazine PDF)

How One Marketer Is Using Lemons to Educate the World About Breast Cancer, Marketing News magazine (Magazine PDF)

Health journalism

A New Tactic in the Superbug Battle, Grow magazine at University of Madison-Wisconsin

Road to recovery: How an innovative community-centered program is helping children and families build lives after trauma, The Forefront Magazine at UChicago Medicine

Feed Your Head: Science Shows Exercise Can Improve Your Brian at Any Age, Costco Connection

The Shooting Contagion: Looking at Violence as a Health Issue (Magazine PDF), Marketing Health Services magazine

Two-Drug Combo Can Create Stronger T Cells, Researchers Find, Oncology Times

Cancer Trials, Treatment Harmed by COVID-19 Pandemic, Oncology Times

‘It's a Big Deal’: Surgeon Group Studying Thoracic Disease Is Growing, Oncology Times

Rare, Aggressive Thyroid Cancers Growing in Incidence, Oncology Times

CDC Reports Record Number of STIs, Chicago Health magazine

Tattoos and Piercings for Teens?, Chicago Health magazine

Journalism for universities

How Arjun Mahendroo Went from MBA to NBA, Chicago Booth Magazine at University of Chicago

New Meaning from a Chance Meeting, Chicago Booth Magazine at University of Chicago

What inspired a nonprofit that supports kids affected by parents’ cancer diagnoses, UChicago News at University of Chicago

‘Do hard things’: An NFL exec reflects on the value of his Kellogg Executive MBA, for the Kellogg School of Management at Northwestern University

AI and the Law, The University of Chicago Law School Record magazine

With Chevron Deference Ended, What Happens Next?, The University of Chicago Law School Record magazine

Fostering Free Expression, The University of Chicago Law School Record magazine

The Corporate Speech Dilemma, The University of Chicago Law School Record magazine

What businesses can learn from the military, for the Kellogg School of Management at Northwestern University

Investing in Futures, for the Driehaus College of Business at DePaul University

To Serve the Underserved, Marquette Today at Marquette University

A window of opportunity, Marquette Today at Marquette University

ESG: Doing Business with Purpose, for the Gabelli School of Business at Fordham University

Balancing Act, for UIS Today at University of Illinois

‘I won’t turn them away’: AU alum offers free telehealth sessions to frontline workers, for Aurora University

How One of Booth’s Most Intense Classes Had a Banner Year Online, for the Booth School of Business at University of Chicago

Trade journalism

Surging Insurance Rates Turn Spotlight on Budget Auto Policies, Auto Insurance Report (PDF)

West Virginia Titles Go Digital; Will Other States Soon Follow?, Auto Insurance Report (PDF)

States Eye Higher Speed Limits Despite Pandemic-Era Carnage, Auto Insurance Report (PDF)

How Midwest Construction Is Adapting to the COVID-19 Threat, Engineering News-Record

From Brooklyn to the world: How America’s 10th biggest craft brewer built its empire, Beverage Daily

Strong seaweed growth in snacking, nutrition expert says, Bakery and Snacks

Dairy companies can build trust through transparency, Dairy Reporter

Globalization and adaptation: The future of dairy cooperatives, Dairy Reporter

Even a small bit of peanut can cause a recall: Why you must fight allergens in baking, Bakery and Snacks

Class-action baked bread lawsuit dismissed against Whole Foods and other grocers, Bakery and Snacks

Why are there still so few women in plumbing?, Contractor magazine

Q&As

Corporate crime and non-punishment, Knowable Magazine

Nathan Hill on The Nix, Satirizing the Media, and Capturing the Absurdity of America in Fiction, Slate

Marketer Representation at the Board Level Can Drive Growth. So Why Are They Underrepresented?, Marketing News magazine (Magazine PDF)

How Fair Trade USA Tries to Make People Think Before They Buy, Marketing News magazine (Magazine PDF)

Why One Exec Thinks Infrastructure Is the Future of Advertising, Marketing News magazine

Message Over Medium: Why Advertisers Must Tune Up on Principles in the Digital Age, Marketing News magazine